CAVEAT EMPTOR: A Financial Merchandising Workbook
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Warranties Chapter Warranties A warranty is an assurance by one party of the existence of a fact on which the other party can rely. Warranties include.
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Sales and Consumer Issues Objective Interpret sales contracts and warranties within the rights and law of consumers. Chapter 18 Defective Products.
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What are Express and Implied Warranties? Chapter 15 Consumer Protection. What protection does Edison have? How should this case.
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Product Liability When goods cause injury, there is a question of product liability. There are three main issues related to product liability cases: —. All rights reserved. Chapter 16 Part II. Similar presentations. Upload Log in. My presentations Profile Feedback Log out.
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It is expected in the horse trading business 9 Warranty of Title Seller warrants that the title is good and transfer is rightful Seller warrants that goods will be delivered free of any financial obligations about which the buyer had no knowledge 10 Warranty of Title If stolen goods are sold to an innocent purchaser, the true owner is entitled to return of the goods The buyer can pursue remedy against the seller for breach of warranty of title 11 Full Warranties A full warranty requires that the defective product be repaired or replaced for free within a reasonable length of time after complaint is made.
Pricing Strategy. Communications Strategy. Sales Force Strategy. Managing the Sales Force. Marketing Channel Strategy.
Distribution and Logistics Strategy. Customer Retention Strategies.
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Customer Service Strategy. Marketing Planning. Organisation and Control of Marketing.
Back Matter Pages About this book Introduction The role that marketing plays in guiding corporate strategy is crucial and yet it is still the weak link for so many companies in the process that bind the customer to the organization. This book looks at the marketing assets of a business, from corporate image brand names, sales and distribution networks to supplier and customer relations and shows how marketing becomes a powerful machine for developing these crucial assets.
Written in an accessible fashion by two leading Professors of Marketing, this rigorous textbook will be equally helpful for experienced professionals or those entering business for the first time.